Those that know me, know that I love my hot tub. After a long day it’s great to jump in, have a beer and catch up on some TV news. Sometimes on the weekend, I like to go out in the morning with a cup of coffee. Just relaxing and soaking – heaven!
But what I don’t like about my Hot Tub is dealing with chlorine or bromine chemicals all the time – yuck! A friend of mine has a Salt Water pool and loves it. Salt is made up of Sodium (Na)and Chlorine (Cl) making the compound NaCl. Salt water pools have a mechanism for naturally separating the Chlorine from the salt to chlorinate and maintain your pool.
This got me thinking, if it’s out there for pools, it must be available for Spas. After a little research, I found the good folks at ControlOmatic: http://www.controlomatic.com They make the ColorChlor and TechniChlor for pools and hot tubs. You simply add salt to your hot tub an immerse it into your hot tub and it starts generation chlorine – nice!
It’s great because salt is much cheaper than chloring, it’s always working to produce fresh chlorine. Plus – and I wasn’t expecting this – the slight salinity the tub has (much less then the ocean) is actual very soothing. Basically I love this thing. Here’s a video:
And now a shameless plug for SWB (of course Notice how the “Buy Now” button takes you right to their website? Plus anywhere this video is embed – Facebook, blogs, etc… this link is traveling with it. Pretty Cool, eh?
Okay, obviously I’m biased about the power of online video, but this weekend was such a nice jolt for me.
I think a start-up is a bit like having a young child. You want your kid to grow to be strong and healthy, and as a parent you often wonder if you’re even doing the right thing half the time!
But then, every so often, you get glimpse of something special. Something that your child does or shows you that reveals their potential. Funny thing is, it probably doesn’t have anything to do with you! It’s just something innate in their DNA, their dreams and aspirations. When it happens, you just want to jump out of your own skin and burst with the excitement of possibilities for your baby!
Well, I had such an experience this weekend for our Start-Up child ShopWatchBuy.com. It was a glimpse of its potential along with the power and promise of online video.
We attended a local craft fair. It was something fun to do with the family along with the chance to talk to people about ShopWatchBuy. Now granted, as I chatted with people some didn’t “get it”, but a quite a few did. And some were even great sports and we did a video right there on the spot!
Like this one by John of Galactic Images. He has so much knowledge and passion for what he does it unbelievable. You just can’t get that from static images and text.
Notice also how the “Go To Store” button in the video widget takes the viewer right to the product page on his website. It so powerful because we’re so flexible with that link it can be any URL or PayPal address the Seller chooses!
Here’s another great example. Mark at d’marie is a MASTER at working the crowd at these shows and this video captures it.
It’s also proves something else. While a professional video may be nice, it’s NOT necessary to capture the essence of a Seller’s personality and expertise! I did these vides off the cuff with my little Flip Video camera. Sure, the video’s short and there’s a bit of background noise, but it’s so authentic!