Sometimes you need to firmly press your tongue against your cheek and give it your all. That’s the theory behind the VH1 Critic’s Choice Awards commercial featuring a spoof of the ridiculously famous Twilight Saga entry, New Moon. Below, as the YouTube video puts it, Kristen [sic] Chenoweth Kicks New Moon Wolf Pack Butt.
What can we learn from this, though? As businesses, we need to answer three distinct questions:
- What do I WANT to say?
- What will my customers THINK?
- Do I WANT my customers to think this way?
How does this video succeed?
- Addressing every niche market
- Using pop culture references
- Using low-stress humor
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