Tongue in cheek
Wednesday
Jan 6, 2010
Sometimes you need to firmly press your tongue against your cheek and give it your all. That’s the theory behind the VH1 Critic’s Choice Awards commercial featuring a spoof of the ridiculously famous Twilight Saga entry, New Moon. Below, as the YouTube video puts it, Kristen [sic] Chenoweth Kicks New Moon Wolf Pack Butt.
What can we learn from this, though? As businesses, we need to answer three distinct questions:
- What do I WANT to say?
- What will my customers THINK?
- Do I WANT my customers to think this way?
How does this video succeed?
- Addressing every niche market
- Using pop culture references
- Using low-stress humor
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