Sometimes you need to firmly press your tongue against your cheek and give it your all. That’s the theory behind the VH1 Critic’s Choice Awards commercial featuring a spoof of the ridiculously famous Twilight Saga entry, New Moon. Below, as the YouTube video puts it, Kristen [sic] Chenoweth Kicks New Moon Wolf Pack Butt.

What can we learn from this, though? As businesses, we need to answer three distinct questions:

• What do I WANT to say?
• What will my customers THINK?
• Do I WANT my customers to think this way?

How does this video succeed?

• Addressing every niche market
• Using pop culture references
• Using low-stress humor

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