FetchDog began as the dream of a bunch of dog-crazy friends with a common complaint—why was there no great place online to shop for our dogs or to connect with dog experts and other dog lovers? We wanted products that were sturdy, practical, yet beautiful to look at , not stuff that looked like it belonged in Dad's den or the garage. We wanted thoughtfully-designed items that would complement our tastes and lifestyle. And we wanted our dogs to enjoy naturally healthy food, treats, and health care products free of chemicals and byproducts. Most of all, we wanted all these things in one convenient place so we could spend less time shopping and more time with our best friends. Ideas for the best-ever dog website came by listening to those in the know—dog lovers like you. Here's what we heard: in addition to beautifully-designed products and a hassle-free shopping experience, people wanted a place to explore health questions, find training tips for new pups or older ones with bad habits, discover tools for researching breeds, get adoption tips and advice from canine experts, and of course, find cool videos and stories about everyone's favorite subject—dogs. With all that in mind, we built FetchDog. We think it's the online community we've been missing. Our faithful dogs have been with us all the way—testing our product choices, complaining when we worked too late, and benefiting from the advice of the many experts who've joined the FetchDog team. We hope you'll join us on this exciting venture to the dog park, and please bark back your thoughts and suggestions as to what might make FetchDog the absolute best online resource.